1) 4 Steps To The Perfect AdWords Audit – Search Engine Land

Having an understanding of your AdWords performance is crucial to ensuring you are providing the best results. An AdWords campaign audit can help you reveal any areas for improvement as well as provide insight into features and more that could help you reach your goals . Read the advice provided here to help guide you through auditing your AdWords campaigns. Read the article here

2) SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon – Search Engine Journal

Being aware of which keywords have the most impact on your site is important for not only SEO, but for content marketing as well. The Google AdWords keyword planner allows you to discover  large volume keywords that could help bring traffic to your site. This provides great insight into planning the direction of your content. Read this article to learn how to get started and how the keyword planner can help your content marketing strategy. Read the article here

3) Bing Product Ads Now Open to All U.S. Advertisers – Search Engine Watch

The new Bing Product Ads provide the ability for advertisers to include images to be displayed alongside the product and company information. The Product Ads, having been in beta, were made available to U.S. advertisers and will be running on Yahoo and Bing.  Learn more about these product ads and how to get started in this article. Read the article here