Your conversions on your Paid Search Dashboard can come from Google or Google AdWords, depending on which you have selected in the conversion dropdown box (pictured below).

If you have “Google ” selected, conversion will pull Google goal completions.

• With this section selected, you will be able to see conversions in the "Total Paid Search Performance" box, as well as in the "Top 20 Performing Ad Groups by Conversions, then clicks". 
• Conversions will not show up in the "Top 20 Performing Campaigns by Conversions, then clicks" because BringShare does not currently pull this information. This is a feature we will include in the future.

If you have "AdWords/adCenter" selected, conversion will pull from Google AdWords (and Bing Ads in the future).

• With this section selected, you will be able to see conversions in the "Total Paid Search Performance" box, as well as in the "Top 20 Performing Ad Groups by Conversions, then clicks". 
• Unlike when you have Google selected, you will be able to see conversions in the "Top 20 Performing Campaigns by Conversions, then clicks" table.

We are currently still working on developing the functionality that will allow us to pull in Bings Ads (formerly Microsoft adCenter) data as well. Though it will be available in the future, it is not yet currently available and only AdWords data will be shown when "AdWords/adCenter" is selected.

BringShare is digital marketing software that makes it incredibly simple to track your digital marketing efforts. We pull all of your marketing together into concise, beautiful dashboards and present your data in a way for you to get the most out of your and time. Beyond that, our internet marketing dashboards can be converted to marketing reports in seconds, allowing you to bypass hours of manual work and focus on further strategies to grow your business.