Successful link building hinges on acquiring quality outreach leads.  That’s a given.

But how do you find those leads?  

The technical term for this is called prospecting, and it can seem like a time consuming process.  Surely there’s a better way than just scouring the internet for industry blogs and stumbling across bloggers that have built a following.  Great news; there is a much better way.

Google Display Network is a really smart and convenient way to discover those leads that you’ve spent hours scouring the internet to find.  With the click of the mouse, Google Display Network will generate high-quality, extremely relevant lists of outreach prospects, prospects that Google guarantees are relevant to your site.  An added benefit?  It’s all free.

Check out George Fischer’s article on Search Engine Watch and see how you can simplify your life by leveraging the Google Display Network to prospect quality outreach leads.