Internet marketing has become far more complex in recent years, and it now takes much more effort to build and monitor a brand online. In the early days of the Internet, online marketing was all about creating a website and simply building links to it. Today, things are a bit more complicated. Not only do you need to have a website, but with increased noise across the world wide web, you need to have a detailed plan on how to help people get to that  website. SEO, Social Media Marketing, Paid Search Campaigns, Email Marketing and more must be skillfully balanced to create the perfect internet marketing mix. So what do companies do to find this perfect mix of digital marketing?

They hire your agency.

Now your agency is left with the task of identifying how to get the most visitors to your client’s website. Your agency is responsible for creating, implementing, testing, optimizing, retesting, optimizing further …and the cycle goes on and on (for every digital marketing channel!). You have Paid Search Campaigns, Search Engine Optimization specialists, Facebook and Twitter social media managers, development and design teams setting up emails and project managers ensuring they get out on time - and it’s all running at the same time.

And then the client emails you. “How is my Internet Marketing performing?”

Boom. Wrench thrown in the mix with just a single email.

But your agency is smart.

Instead of having to scramble through campaign results -copying and pasting feverishly into excel, manually manipulating data to create mediocre looking charts that only kind of make sense, you just pop into BringShare and with a single click, you have a white label internet marketing report to send back to your client. Need we say more? No. But you’re interested in more.

Here are a few more reasons to leverage the white label reports BringShare for Agencies offers:

All your digital data is in one place 

Keeping track of how various internet marketing channels are performing is crucial for succeeding, but the time it takes to track down all necessary information can be overwhelming. Many people lose hours every day simple collecting and loading this information into Excel. With while label marketing reporting software like BringShare, all of this information can be gathered in one location with a couple of mouse clicks. Our beautiful interface greatly simplifies this process, and online marketers and agencies alike will not have to spend nearly as much time logging into various websites and navigating to the reporting sections.

Your agency can focus on more important tasks

Online marketing requires a considerable amount of effort, so having everything stored in one place allows your agency to focus on what really matters.

Marketers often begin to become distracted by the constant need for updates, and many are unable to concentrate until their clients can have an update on their most recent stats. White label marketing reporting allows digital agencies the ability to view and send their clients all of their important data without spend more than a few seconds getting things set up.

Build your agency brand

In addition, our white label reporting tool allows digital agencies the ability to develop a cohesive brand across their properties. With white label marketing reporting, marketers can ensure that all of their properties are presented in a manner that is consistent and always includes agency branding. Creating and reinforcing a brand is one of the most important steps to online marketing, and those who are able to build their brands effectively will see far more success than those who cannot. It’s also probably important to note how impressed clients will be with such fast responses to their questions, the prompt monthly internet marketing reports, and your agency brand included prominently through it all.

In this booming era of the Internet, marketers need relief. By taking advantage of modern software like BringShare and using tools to help, marketers can avoid becoming overwhelmed when handling the data they need to succeed. Check out more of BringShare’s Agency White Label Features, attend a free demo or try out the client-side product in a free 30-day trial to learn more.

BringShare for Agencies brings a variety of features to the table, but our agency members seem to love our automatic reporting the most. Below you will find further information on the functionality included in every BringShare account, as well as some deeper specifics in terms of what each individual marketing dashboard report consists of. So, what do BringShare marketing reports bring to the table? Well, we would love to tell you..

Publish, Print or Generate a PDF Marketing Report in a Single Click

All BringShare for Agencies client accounts come with three ways to generate an internet marketing report of your data -for any date range. The “print” button automatically prints the internet marketing dashboard you are viewing.

The “PDF” button will automatically generate a PDF marketing report of your marketing dashboard and save it to your computer. From there, you can take the newly generated PDF of your Master Marketing Dashboard, SEO Dashboard, Social Media Marketing Dashboard or Paid Search AdWords Dashboard and easily attach it to an email or save it to a file to send over to your client.

Finally, the “Publish” button allows you to generate a url of your Master Marketing Dashboard, Search Engine Optimization Dashboard, Social Media  Dashboard or Paid Search Dashboard. You can then copy/paste your URL into an email to your client and voila! Instant marketing reporting.

Only Include the Key Metrics in Your Marketing Dashboard Reports

BringShare makes it easy to include or exclude data so that you can focus on the metrics that mean the most to you and your clients during that reporting cycle. Our dashboards allow you to select or deselect any section of your internet marketing dashboard to include within your report.

For example, the screenshot below shows two charts on the BringShare SEO Dashboard -the Top Keywords by Visits and the Top Keywords by Conversions chart. If you want to focus more on bottom-line results provided by SEO in the form of sales/conversions, simply uncheck the “Top 10 Keywords Driving Visits” section to remove it from the report and you’ll be able to generate a report that only shows Top Keywords driving sales (or conversions).

The Master Marketing Dashboard Marketing Report

A CEO/CMO’s report on all of your digital marketing data 

 

The BringShare Master Dashboard easily and automatically converts into an internet marketing report with a single click. Pictured on the right, this dashboard reports on the bottom line metrics for each of your digital marketing channels -SEO, Paid Search, Social Media and Email Marketing -to provide you with the CEO/CMO overview of how your marketing is performing.

 

The Master Dashboard Report Includes:

• Your overall digital marketing ROI, CPA and Conversion Rate
• Visits, Transactions/Sales or Conversions/Conversion Rate by channel
• How visitor data trends by channel over the reporting cycle date range
• How Conversion or Revenue data trends by channel over the reporting cycle date range
• How Conversion Rate trends by channel over the reporting cycle date range

 

The Paid Search/AdWords Dashboard Marketing Report 

All the AdWords Information you need to keep your clients informed

 

The Paid Search Dashboard also easily converts into a digital marketing report, allowing you to provide your clients with all of the AdWords they need to completely understand how their campaigns are performing.

 

 

The Paid Search Report Includes: 

• Your Paid Search Return on Investment, CPA and Conversion Rate
• Total Performance Metrics, such as Total Impressions, Total Clicks, Average Clickthrough Rate, Average CPC and Spend
• AdWords Conversions Metrics broken out in terms of Web Conversions, Phone Conversions, and View-through Conversions, as well as Total Conversions
• Google Revenue Data, such as Revenue, Average Order Value, Transactions, ROAS, Conversion Rate and Cost per Transaction
• Estimated Total Paid Search Revenue (with view-through conversion data)
• A summary of the Top 20 Performing Campaigns by Conversions, then clicks and the Top 20 Performing Ad Groups by Conversions, then clicks
• Trend data for Transactions and Conversion Rate, Clicks and Clickthrough Rate, Total Cost and Cost per Transaction, Paid Search Bounce Rate,  Time on Site and Pages per Visit
• A summary of Keyword Performance (including the top 20 performing keywords by conversions, then clicks)
• Broken down phone call conversion data

 

The SEO Dashboard Marketing Report

All of the Search Engine Optimization details you need -without overwhelming your client

We live in a world where Search Engine Optimization is more of an artform that a formula. It’s constantly changing with the latest Google release and it can be hard to keep up. That’s why reporting should be one less thing you worry about. BringShare’s automatically generated SEO marketing reports are your solution to SEO frustration.

The SEO Report Includes: 

• Your SEO Return on Investment, Cost per Acquisition and Conversion Rate
• Ranking data for up to 25 keywords and how that ranking has changed over time in Google, Bing and Yahoo
• How visits from each search engine trend over time
• How sales/conversions from each search engine trend over time
• The top 10 keywords driving visits to your website during the specified reporting cycle
• The top 10 keywords driving conversions/revenue on your website during the specified reporting cycle
• How branded vs nonbranded keywords compare

 

The Social Media Marketing Dashboard Report

The report to answer the question: How is social media affecting my bottom line?

Social Media is tricky. It’s possible to put forth endless effort to see little to no results. So how are you to judge whether or not the carefully crafted social media marketing campaigns you set up are paying off? Why, BringShare of course. Our Social Media Marketing Dashboards converts to a social marketing report with a single click and answers that pesky question:

“Does Social Media actually pay off?”