1) SEO, Your Website & You: 5 Myths & 10 Tips – Search Engine Watch

SEO is continuously changing and the amount of information surrounding SEO increasingly grows. To continue to make improvements to your SEO campaigns, it’s important to be able to filter out and use the key pieces of information. Read this article to learn more about SEO myths and tips. Read the article here

2) Avoid Spend Bloat: Using Keyword Classification For PPC Account Management – Search Engine Journal

A key to not overspending on underperforming keywords is to ensure that you are employing the right tactics. Using a classification system can help you to better understand the keywords within your campaigns. Learn more here about how classifying your keywords can assist you in not overspending. Read the article here

3) How to Audit Your Website Content for SEO – Content Marketing Institute

It is essential to understand where your website stands and what areas could use improvement for your SEO and content marketing strategy. Taking the time to analyze your site for SEO purposes can help you to find those key areas of improvement to successfully drive results. Learn more about why a site audit is important and how to reduce the stress of completing one. Read the article here