1) Key Takeaways From 5 A/B Tests With Significant Results – Search Engine Watch

Performing  just one A/B test will likely not be enough for you to find all the changes you could make to your site. Testing thoroughly for all elements of your site will lead you to find the changes that will help you improve your results. The 5 takeaways in this article will provide you with great direction on tests that can help you to make changes that could yield important results. Read the article here

2) The Basics of SEO for Content Marketing – Content Marketing Institute

The pieces of content that you create should be made with your target audience in mind. To help reach your audience, your content strategy should take into consideration aspects of SEO. Having a great understanding of where SEO can help improve your content marketing strategy can be useful. Read this article to learn more about the basics of SEO that can benefit your content strategy. Read the article here

3) Google to Remove Author Images  - Search Engine Watch

Google recently announced that two pieces of the Google authorship results would be removed. The images and Google+ counts of an author will soon be removed from the search results for both desktop and mobile. This article provides examples of what these new results will look like as well as additional insight into the new changes. Read the article here