How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time – Search Engine Watch

Branching out your PPC efforts can benefit your campaigns. Through testing and trying new ideas with your campaigns, you can expand the reach of your campaigns. Also, you can begin to expand your PPC knowledge by investing in new areas that you haven’t encountered. Read this article for suggestions on how you can diversify your PPC campaigns. Read the article here

Experiment Shows Up to 60% of “Direct Traffic” Is Actually Organic Traffic – Search Engine Land

The experiment was conducted to have a better understanding of exactly what percentage of direct traffic is really organic. The results found that direct traffic fell 60% during the course of the test. This gives marketers an idea of how much of their direct traffic to long URL’s is coming from organic.  To learn more about how the experiment was conducted and additional findings read the article further. Read the article here

Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers – Copyblogger

Adding images to your content can make a powerful impact. Easily adding an image of to your content can help keep the attention of your readers by engaging them right away. Take a look at this article to learn more about how images can help improve your content and where to start. Read the article here