1) How to Create Social Media Friendly Landing Pages – Search Engine Watch

When driving traffic from social media efforts to your landing page, you need to ensure that these pages will attract the customer. By making sure that your social media content flows successfully to your landing pages, you can help to increase the number of users that stay and browse your site. Read the article here for additional tips on making your landing pages work for your social media strategy. Read the article here

2) Helping shoppers decide with product ratings on Google Shopping – Inside AdWords

AdWords product listing ads will now display ratings for  products. The ratings will appear below the product ads for those that choose to share their ratings with Google. To learn more about the ratings and how to move forward, read this article.  Read the article here

3) 6 Effective AdWords Optimization Techniques for Beginners – Search Engine Journal

It’s important to have a grasp on the basics as a guide to start optimizing your AdWords campaigns. The techniques provided in this article will help you along as you begin to optimize your campaigns for successful results. To learn more about the six techniques, read the article further. Read the article here