1) New Shopping Campaigns Upgrade Tool – Inside AdWords

With the switch to shopping campaigns occurring soon, Google AdWords has made it easier to make the switch. The new upgrade tool will allow Product Listing Ads (PLA’s) to be moved to shopping campaigns easier. However, not all campaigns can be moved with this tool. Read the article further to learn more about the tool and how to get started using it. Read the article here

2) 3 Ways to Dig Deeper for Bigger Paid Search Success – Search Engine Watch

Sometimes breaking things down and take a deeper look can help to make your campaigns a success. Taking your campaigns one step further can help you find that specific detail that you may not have previously noticed.  Here are three ways you can begin digging further into your campaigns. Read the article here

3) What is Black Hat Social Media & Does it Affect SEO? – Search Engine Land

With social media marketing growing as a marketing strategy black hat social media is becoming more relevant. These are methods used outside of any social media regulations for gain. Read this article to learn more about black hat social media and how it could impact you. Read the article here