1) 4 Things Search Marketers Can Do to Ensure a Happy Holiday – Search Engine Watch

With the holidays coming soon it’s that time to begin preparing your campaigns. Understanding what will work for you and where to focus will be critical to a successful holiday campaign. Two areas to look into for your holiday campaigns are local and mobile. Read more about how to prepare for a successful holiday campaign. Read the article here

2) Bing Ads Launches Campaign Planner Packed with Competitive Data, Keywords Insights – Search Engine Land

A new tool has been launched by Bing recently. Components of the new campaign planner allow users to gain new keyword insight with the keyword tab. Along with top ten competitor data that displays percent of ad coverage, average position and more. Read the article further to learn more about what the new campaign planner provides for users. Read the article here

3) The 6 Elements of a Powerful Blog Post – Search Engine Journal

Creating an impactful blog post will help grab your audiences attention. To do this make sure you have the necessary components within your blog post. This could include using visuals and having clean layout for your post. Read the article to gain additional tips on creating a great blog post. Read the article here