1) A Step-by-Step Guide to Creating Robust Content for the Holiday Season – Search Engine Watch

Preparing for the holiday season is incredibly important to your campaigns. Content will also need to be refreshed for the holidays to ensure you reach your customers. Doing your research to know the right keywords to use and delivering the content at the perfect time are two ways to excel in the holiday season. Read more about preparing your content for this year’s holidays. Read the article here

2) SEO Must Be About More than Your Website – Search Engine Land

Extending your SEO knowledge into other channels can help keep all your messages aligned. The information you discover through SEO can be valuable within other channels as well. One way is to use keywords to help social media efforts understand what keywords work best to reach your audience . Learn more about how SEO can play a role in other marketing channels. Read the article here

3) Google Webmaster Tools Now Detects Issues with Mobile Usability – Search Engine Journal

As mobile continues to grow, it’s also important to ensure that your mobile site is functional for users. These new additions to Google Webmaster tools allow you to keep up on any issues that could prevent users from easily using your mobile site. Learn more about what items these reports provide you to get a better understanding of your mobile site performance. Read the article here