1) 5 AdWords Optimization Checkpoints You May Be Missing – Search Engine Watch

When reviewing your paid search accounts, having a checklist that includes checkpoints that may not be so obvious can be helpful. These points could help you adjust or update items that you may not have focused on since the account was created. Checking in on budgets and negative keywords are two optimizations that you should be investing time into. To learn more on optimization checkpoints read this article. Read the article here

2) What’s Ahead For Paid Search? – Search Engine Land

Trends are continuously changing and staying up with the future is key to making sure your taking advantage of what is to come. One paid search item to consider in the future is your usage of mobile to reach consumers. Mobile devices keep getting larger, which in turn will create more space for paid ads. Learn more about this and other paid search future trends to look for. Read the article here

3) Hot Holiday Tips and Tricks – Search Engine Watch

The Holidays can be a hectic time of the year, so having a plan for your campaigns and strategies is important. Creating a strategy to ensure you hit consumers during the busy shopping season is crucial. Making time to customize your ads and landing pages is one way to promote your unique holiday offers. Take a look at more holiday tips in this article. Read the article here