1) AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns – Search Engine Watch

Google AdWords announced that they would be retiring regular Product Listing Ads (PLAs). However, they will be replaced with the newly released Shopping Campaigns. The new shopping campaigns provide additional features along with being able to manage PLAs. Read this article to learn more about the changes and what will not change. Read the article here

2) 9 Insanely Simple Ways to Optimize your PPC Landing Page – Visual Website Optimizer

PPC campaigns are created to convert customers and landing pages are there to help accomplish this. However, having the wrong landing page could be preventing these customers from converting. There are several elements of a landing page that need to be reviewed and considered in order to draw the customer in. This article provides nine great ways you can ensure that your landing page is fully optimized. Read the article here

3) 6 Objectives When Creating New Content Assets – Search Engine Watch

When creating content for your site, you should  have an objective in mind. These objectives will help you ensure that the content created is achieving what is was set out to do. These 6 objectives can help guide you as you create content for your site and ensure that your content is built to meet your goals. Read the article here